Springboard Girls Schools Brand Identity & Website

Apache Corporation’s (a subsidiary of APA Corporation) Springboard Girls Schools in Egypt provides a pathway for girls in remote communities to reach their full potential. Inspired to create a refreshed brand identity that was as impactful as the 15,000 girls that have learned to read/write and reflected the vibrancy and joy of the students. The bright, playful color palette with rounded, friendly typefaces gives the design a welcoming, youthful feel. The incorporation of basic shapes found in building blocks represents the girls as the foundational building blocks of the next generation of leaders.